Strategies to increase market share in an economic downturn: Part 1

Most markets are cyclical. What goes up does come down. A downturn may seem like a marketer’s worst nightmare. But in fact, this can be your time to shine. In the first of a two-part series, learn five ways to grow share and increase margins, even when the outlook seems bleakest. When a market hits […]

July 12, 2016
From the Farm to the Agency: National Dairy Month

We continue Bader Rutter’s From the Farm to the Agency video and content series with a National Dairy Month spotlight, where I outline how my experiences on my family’s dairy operation help me add value to the work I do for our clients. Like many of my BR colleagues, I’m on the farm when not […]

June 20, 2016
Food marketing transformation: It affects the entire supply chain

This is a transformational time for food manufacturers, food retailers and food service operators. Consider the unprecedented number of announcements we’ve seen regarding major changes in the sourcing requirements and standards food companies are setting for their suppliers. Non-genetically modified organisms (GMOs) are more prominent, clean ingredient labels are more prevalent and animal farming practices […]

June 8, 2016
Crop technology and feeding a growing world

An analysis recently released to a worldwide audience by the National Academies of Sciences, Engineering and Medicine finds that genetically engineered crops are safe for consumers and do not harm the environment. This is an important study to everyone involved in providing a safe food supply to feed our growing world population. And it is […]

June 6, 2016
The new reality of consumer transparency in B2B marketing

For many B2B marketers, the days of focusing their efforts solely on their business customers and their channels are relics of history: The “good old days” are a thing of the past. Your customers are feeling pressure like never before. Their consumers, the end users, have expectations born of unprecedented information being shared in social […]

April 28, 2016
How a spark creates a wildfire: your guide to preparing for a crisis

If I were Chipotle, I would be holding my breath through next quarter. Chipotle, the consumer darling for much of 2015, took a number of blows last fall, leading to a complete overhaul of food safety processes and a stock drop of more than 30 percent. On Feb. 8, Chipotle closed stores across the country […]

April 27, 2016
Find your peanut butter and other product launch lessons from Innovation Experience

If the product or service you’re launching is at the center of your communications strategy, and if you haven’t found your peanut butter, beware! Your launch could use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?,” allow me two minutes to explain.) For three years running, we’ve […]

March 29, 2016
BR kicks off “From the Farm to the Agency” content series on National Ag Day

For many at Bader Rutter, agriculture isn’t just a 9-to-5 marketing job. It’s a 24/7 lifestyle. Their evenings and weekends are spent on their family farms, while their weekdays are spent serving our agrimarketing clients at BR. One foot in the farm, the other at the agency. The BR agrimarketers who work on farms on […]

March 15, 2016
Sports marketing: The 4 questions you need to ask

No matter the game or what side you’re on, sports trigger emotions. Even here in humble Wisconsin, sports fans are passionate, often rabid. (Witness the throngs of Green Bay Packers and Wisconsin Badgers fans who fill their football stadiums this time of year, and the Marquette basketball faithful who still have championship aspirations.) Sports are […]

December 7, 2015
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