The new reality of consumer transparency in B2B marketing

For many B2B marketers, the days of focusing their efforts solely on their business customers and their channels are relics of history: The “good old days” are a thing of the past. Your customers are feeling pressure like never before. Their consumers, the end users, have expectations born of unprecedented information being shared in social […]

April 28, 2016
How a spark creates a wildfire: your guide to preparing for a crisis

If I were Chipotle, I would be holding my breath through next quarter. Chipotle, the consumer darling for much of 2015, took a number of blows last fall, leading to a complete overhaul of food safety processes and a stock drop of more than 30 percent. On Feb. 8, Chipotle closed stores across the country […]

April 27, 2016
Find your peanut butter and other product launch lessons from Innovation Experience

If the product or service you’re launching is at the center of your communications strategy, and if you haven’t found your peanut butter, beware! Your launch could use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?,” allow me two minutes to explain.) For three years running, we’ve […]

March 29, 2016
BR kicks off “From the Farm to the Agency” content series on National Ag Day

For many at Bader Rutter, agriculture isn’t just a 9-to-5 marketing job. It’s a 24/7 lifestyle. Their evenings and weekends are spent on their family farms, while their weekdays are spent serving our agrimarketing clients at BR. One foot in the farm, the other at the agency. The BR agrimarketers who work on farms on […]

March 15, 2016
Sports marketing: The 4 questions you need to ask

No matter the game or what side you’re on, sports trigger emotions. Even here in humble Wisconsin, sports fans are passionate, often rabid. (Witness the throngs of Green Bay Packers and Wisconsin Badgers fans who fill their football stadiums this time of year, and the Marquette basketball faithful who still have championship aspirations.) Sports are […]

December 7, 2015
Reach consumers with transparency

Now more than ever, consumers want to know where their food comes from.  They want to know the source and contents of the fuel they’re putting into their bodies. And it’s not just our rapid access to information driving their curiosity; it’s also due to a disconnect between farms and the families they feed.  This […]

June 26, 2015
Be the make-it-happen CMO

As BR’s CEO Greg Nickerson recently reminded us, change is not an option. Organizations must constantly transform the way they do business or risk becoming obsolete. Whether that means repositioning a brand, sharpening a sales team’s story, learning to use new technology or targeting new customers, change is (and should be) the norm. As marketing […]

May 27, 2015
Are you agile enough? Four ways to find out.

Marketers face constant pressure to deliver the most customer-centric experience possible. And that’s where you need an agile approach. With it, you can adjust your approach to deliver faster and better than ever before. And this is key, because, as has reported, 85 percent of CEOs say agility and responsiveness are the most important […]

May 6, 2015
Delight B2B customers with

With consumer sites, it’s never a question. At the end of all your product research and cost comparison, you’ll find an e-commerce solution to make a purchase. It’s expected — a natural step in the buyer’s journey. You want goods or services, and the brand delivers on that promise in a simple, easy-to-use manner. So […]

April 2, 2015
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